TECHNOLOGY STARTUP ADVERTISING AND MARKETING LESSONS - MARK DONNIGAN ADVERTISING AND MARKETING INSTRUCTIONS FROM B2B STARTUPS

The power of tactical marketing in tech start-ups can not be overemphasized. Take, for instance, the extraordinary trip of Slack, a prominent workplace interaction unicorn that reshaped its advertising and marketing story to burglarize the venture software program market.During its early days, Slack faced considerable challenges in developing its f